http://www.consulatehealthcare.com/#about-us
I chose Consulate Health Care- At the Heart of Caring as the first site to review. The advertisement for this site deals with assisted living for the elderly. When the site first appears, I noticed that the caregiver is a female, and the patient is also a female. This, of course, is stereotypical because not all caregivers are female. There are a lot of male caregivers. I also noticed while searching other sites that the patient in almost every search is female. Older men also need care as they age.
As I continue to review the site, I noticed that the executive leadership team link is composed of an all-male icon. This is stereotypical because society thinks that leadership is predominately a male role, which is not valid. Several female executives are doing a great job running fortune 500 companies.
https://www.wakemed.org/bariatric-surgery
In the second advertisement, I searched for deals with weightloss surgery. I chose the first search result that appeared. The result was for Wake Med Bariatrics surgery when I selected the link the first picture that was displayed a female cutting up vegetables. Out of the four strolling images on this site was of a male, and he was jogging. Just looking at the graphics on this page, it is implying the women need bariatrics surgery more than men. Which I think is stereotypical, are they meaning that since women tend to be more emotional, they might have trouble controlling what they eat? Men are just as susceptible to obesity as women.
As I continue to review the site, I went to the doctor’s section. I wasn’t surprised at what I saw on this page. The majority of the bariatric surgeon were white men. In fact, there was only one female surgeon listed out of seven. This goes back to gender roles and what society considers as norms. Most people think that doctors should be men, and women should be nurses.
https://explore.setbuyatoyota.com/tundra/
https://explore.setbuyatoyota.com/sienna/
The Toyota advertisement I chose is for a Tundra pickup. At first glance, the site seems gender-neutral. There is a picture of a red Tundra pickup( XP Gunner) and some specifics about the pickup. Those specifics include interest rates for finances, price, and miles per gallon. The site is very simplistic and gets right to the point. But at a second glance, the advertisement is geared towards a male buyer. The backdrop in this advertisement is of hills and mountains, which in most cases, relate to men. Men, in most cases, are not looking for elaborate details to describe things. It has been stereotyped that women like things to be more descriptive; for example, a woman would like to know the exact shade of red is the pickup truck.
As I continued to review this site, I selected a Sienna Minivan to compare to the Tundra. At first glance, the descriptors of the site are the same as the Tundra, but the backdrop is different. The contexts depict a woman vacuuming the minivan. I am sure the vacuum is a feature that the dealer wants to spotlight, but the graphic is gender stereotypical. It is advertising that women will appreciate the feature more than men. And that women typically purchase minivans.
The next advertisement deals with fitness trainers. Again, I select the first ad that appeared based on my search. Once I chose the site, the first graphic is of a man and a woman exercising together. I would be stereotypical to say that fitness, for the most part, is a man’s activity. I think the perception of fitness has changed recently. You see more women bodybuilders, and you see more men teaching group fitness classes which in the past were taught mostly by females.
This add doesn’t depict a gender stereotype. It is neural, which reflects how fitness is viewed this day in time. It has been proven that both males and females benefit from exercising, and it is advertised as such, at least in this particular ad.
The last advertisement I chose deals with selecting a school for a Human Resources degree. This ad reflects a gender stereotype that women are more suitable for Human Resources degrees and jobs. Is this because of women’s gender roles are typically associated with nurturing behavior, which is a part of working in human resources? The first written statement in the ad is, “You like connecting with people by helping them succeed in the workplace and find their place in an organization.” What stands out to me in this statement is connecting with people, which is typically a female gender role.
I find this particular ad to be offensive since I have chosen to get a degree in Human Resources. I believe I have the interpersonal sensitivity skills and nurturing behavior to be successful in this field. Men are just a interested and qualified as women to be successful in this field of study.
BK 